Wes Anderson's 'The Phoenician Scheme' and Aamir Khan's 'Sitare Zameen Par' -- Hidden money lessons

Wes Anderson's The Phonician Scheme and Aamir Khan's Sitare Zameen Par release quietly (read: post noon!) We even get to watch a Nagarjuna/Dhanush film Kubera. For the audience, the weekend is set! Too much of a good thing or just 'let's slip in unnoticed? What are they thinking?